ING Running Business

ING Running Business website screenshot

THE CLIENT

ING Bank

THE CHALLENGE

Running Business is a running initiative of ING Bank, developed in cooperation with the Royal Dutch Athletics Federation [Koninklijke Nederlandse Atletiek Unie, KNAU] and Peercode BV. The programme combines doing business and networking with sports activities. Running Business offers a great opportunity to meet other entrepreneurs in an informal way and in an invigorating setting.

THE APPROACH

A web service based on the Xsport engine with the online running community and programmes.

THE RESULT

The project, which started as a pilot in 2006, was continued in 2007 based on the great success and the tremendous interest of entrepreneurs.

PROPERTY

ING Bank and technology: Peercode

Projects